social media, marketing, ask dr. renee


Do You Use Social Media For Profit?

Have you put a lot of effort into designing a website for your online business? If so, it would be a shame if all of your hard work was for nothing. You need to do everything in your power to make sure that the people in your target audience are able to find your site when it eventually goes live. The way you decide to go about marketing your site will be a huge factor in determining whether or not people are able to discover it. Why is social media optimization  important to your marketing strategy? Here are some of the reasons you need to consider.

1. More than a billion people use social media

The numbers do not lie. Social media is definitely here to stay. Its popularity is now far beyond what even the most optimistic industry experts could have predicted 10 years ago. You will be cutting well over one billion people out of your marketing plans if you fail to use social media. You must understand that many of these people only communicate through social media. They do not use email. Many of them also get their new from social media. Knowing how to reach these people and get them interested in your products is often what separates the winners and the losers in the online world. Companies are irrelevant and not taken seriously in today’s world if they do not have a presence on social media.

2. People demand it

Studies have shown that the first thing many people do when they discover a company they are interested in is to find their social media profiles. Needless to say, you will be in big trouble if many people start trying to look for you on Facebook and Twitter when you do not have an account on either social media platform. The public will think it is odd that you are not part of the social media world. To be honest, they will view your business as a technological dinosaur. Needless to say, this is not a reputation that you want to have. This is especially true if your business is just getting started. You want to make a good first impression with potential customers. Companies that provide professional social media optimization services can be hired to make sure your online business reaches the largest number of people.

3. Instant access to people

Advertising your business in various places is not nearly as effective as social media. First of all, you need to depend on people from your particular demographic to see the advertising and respond to it. You will be out of luck if the people you are targeting never see your ads. Social media allows you to directly contact the people who are most likely to buy your products. This is an enormous advantage that companies would have loved to have many years ago. You can communicate with potential customers and answer any questions they might have. There is not another marketing tool quite like social media. So use social media optimization to your benefit.

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